Lack of options has taken the fun out of beauty for women of color for years. It’s only been in recent time that we’ve been able to choose between two different reds that look good on brown skin or three different oils that work for textured hair, but finding those products has been a whole other story. And don’t even get us started on the lack of natural products in major retailers geared specifically toward us — all of which explains why Marjani Beauty was born.
The e-Commerce site created by D.C.-based attorney and beauty enthusiast Kimberly Smith brings international brands to the local consumer as a retailer of beauty and cosmetics products for women of color. The idea for the digital boutique was born out of Smith’s love of travel and the beauty buys she finds abroad but can’t access domestically.
“When I’m on a trip, I love picking up different finds from across the globe,” Smith said in a news release. “Whether it’s argan oil from Morocco, ayurvedic oils from India or Cocoa Butter from Costa Rica, I’m a natural curator of beauty products.”
Now visitors to the site can say the same as they shop the various national and international brands on Marjani Beauty such as:
- Ginger + Liz
- Gold Label Cosmetics
- Girl + Hair
- AJ Crimson
- Christal Cosmetics
- Lotus Lashes
- Breedlove Beauty Co.
There’s even a section for girls that carries Zandra Beauty, a brand of body products started by 16-year-old Zandra Azariah Cunningham.
“No longer must we make compromises in our appearance, in costs or in quality in support of mainstream cosmetics companies,” Smith stated of her Marjani Beauty movement which perfectly aligns with the company’s motto: “Bringing color to beautiful.”
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